Keep the site ranking, findable by every LLM, and converting — without living in dashboards. She watches continuously, explains what she sees, acts only where it is safe, and proves the result.
The promise
Beyond reporting. Into action.
SEO today is reactive, manual, and split across tools. Teams see that performance moved and cannot say why. Gordi is the operator behind the desk: search performance, visitor intelligence, content, technical SEO, and competitive signals in one loop — with a reason, a record, and a reverse.
Calm, not noisy. Proactive, not late. Transparent, not mysterious. Simple by default, deep on demand. Autonomous where safe. Collaborative where risk is high.
SHEE
Site Health Evaluating Engine
One health number. Two visibilities. Search score is how Google finds you. AI score is how every LLM can cite you. Completeness and confidence are named — she will not pretend HTML is a ranking guarantee. Connect Search Console and Analytics and the ceiling rises.
Monitor
She never looks away
Rankings, organic traffic, live crawl health, visitor behavior, and competitive movement — watched as one operating loop, not five dashboards.
Understand
Specialized agents, one desk
Demographic, Content, Technical, and Algorithm agents interpret the property with site-specific context. Volatility is a clue, not a confirmed Google update.
Recommend
Plain English, with evidence
Opportunities, risks, and the next reversible job — with the reason, the expected change, and the facts from the crawl. Not a rumor feed.
Act
Approved, or earned
Low-risk metadata, titles, alt, and validated schema can ship through a host connection. Rewrites, redirects, and architecture wait for you.
Learn
The ledger is the memory
Every action has a before-state, a reason, a monitoring window, an outcome, and a path to reverse. She learns from what she did — on this site.
The mesh
Four agents. One algorithm mind.
Demographic
Who the page is actually for
She reads the live offer, audience, intent, and geography from the property — then names the gap between who you serve and who the page is written for.
Content
Substance, not filler
Headings, copy, CTA, and positioning against what the page claims. Brand voice is not rewritten in the dark.
Technical
Fetch, structure, schema
HTTPS, titles, H1, H2, alt, canonical, JSON-LD, llms.txt, robots, JavaScript shells. She reads HTML, the app bundle, and the painted page.
Algorithm
Hypothesis, then proof
SERP movement, Search Console, her own writes, and technical incidents. She will not treat a spike as an algorithm update and rewrite the portfolio.
Autonomy
Preference is not permission
Autonomous, Approval, or Advisory — per site. Risk class, validation, blast radius, and probation override the slider.
Probation
Earned, never assumed
Observe. Assist. Limited low-risk writes. Expand only after this property proves her. A new site does not inherit someone else's trust.
Rollback
Every write can come home
Before-state, actor, evidence, monitoring window, observed result. Metadata can auto-revert. Structural change is a deployment, not a toggle.
Validation
Nothing silent reaches search
Brand voice, factual claims, accessibility, schema vs visible content. A failed gate routes to Approval. It does not publish.
Host
WordPress, Shopify, Webflow
The API connection is how she acts. Without it she can alert. With it she can ship the jobs you allow.
Search Console
Clicks, impressions, queries
The independent witness. Health from HTML is not ranking certainty. GSC is how she checks the world.
Analytics
GA4 on the same desk
Behavior and conversion beside crawl and SERP — so a write is judged by more than a title tag.
Ask Gordi
Voice of the account
She already has the crawl. Speak or type. She briefs employees and architects from the ledger — not from the open web.
Who she serves
Owners, marketers, operators who cannot live in SEO.
Something intelligent is watching the website so you do not have to. Beginners see health and the next job. Power users open SERP, algorithm, visitor intelligence, and the full ledger. Visitor identification is privacy-gated and vendor-swappable. No-identification is a first-class mode.
SHEE is the engine. One health number. The operator behind the desk.
The offer
Watch a live URL. Meet the operator.
Dock a property. Gordi crawls it, runs SHEE, and puts the next reversible fix on the desk. Connect Search Console and Analytics when you have them. Connect the host when you are ready for her to ship. Autonomy is earned on that site, not granted because a slider moved.